Getting Our Second Wind

Posted by on Jun 15, 2011 in CHI Contemplation
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Self-doubt. It’s a monster. For a public relations and marketing communications agency, self-doubt is an ugly monster with gruesome fangs.

Are we creative? Really creative? Creative enough? Are we actually doing something that helps us do what we’re always encouraging our clients to do—setting ourselves apart from our competition? The unvarnished truth is, it’s a work in progress. But we’re better off than many other agencies out there and we’re pointed in the right direction. That’s been one takeaway from the Second Wind “Creative Juice” conference I’m attending in Chicago this week for CHI.

But the really big point is one we’ve been making with clients and prospects since the term “social media” first entered the lexicons of the average business person: Success in reaching today’s media-averse “consumers” is all about initiating and building relationships. And the only way to do that is to prepare and offer content consumers really care about.

And, guess what? CHI delivers content. In spades. Soon, we’ll be doing more of it for ourselves. Another big takeaway from this week’s conference: We can’t afford to let our children be barefoot anymore. They have to wear all the biggest, baddest shoe brands in the social media and integrated marketing communications department store. And they need to strut.

Count on this: CHI is going to start strutting.


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