The best athletes know it wasn’t just the coaches or trainers, teammates or fans that made them great. It was their competitors who brought out the best in them. That’s true in business as well. Competitors are the force that drives us to improve, innovate, grow and change.
Brand recognition counts for everything in health care marketing because patients are making very personal choices about the value (and values) represented in a health care provider’s brand. These must come through loud and clear because there are typically many hospitals competing for patients in a geographical area.
CHI, a marketing communications and public relations firm based in St. Charles, Ill., earned a Silver Quill Award of Merit in the 2011 Silver Quill competition sponsored by the International Association of Business Communicators.