CHI Chatter

Archives from December 2011

What the Old Pros Know When Competition is Fierce
The best athletes know it wasn’t just the coaches or trainers, teammates or fans that made them great. It was their competitors who brought out the best in them. That’s true in business as well. Competitors are the force that drives us to improve, innovate, grow and change.
Because Brand Recognition - And Your Health - Counts
Brand recognition counts for everything in health care marketing because patients are making very personal choices about the value (and values) represented in a health care provider’s brand. These must come through loud and clear because there are typically many hospitals competing for patients in a geographical area.
Cooper Hong Launches New Website
Cooper Hong Inc., or CHI, a marketing communications and public relations firm based in St. Charles, Ill., has launched a completely redesigned website this week.
When Industry Knowledge - Like Infrastructure - Really Matters
Your customers may never know the back story of your industry, or even care about the infrastructure on which you depend to operate. But that’s when industry knowledge matters most.
Cooper Hong Earns Platinum and Gold in MarCom Awards
CHI, a St. Charles-based public relations firm, is recognized for marketing and communications excellence.
Is Your Agency a Doppelganger for Your Business?
Wouldn’t it be amazing if someone invented a software to help businesses find the perfect marketing and public relations agency?
Cooper Hong Inc. Earns Silver Quill Award from IABC
CHI, a marketing communications and public relations firm based in St. Charles, Ill., earned a Silver Quill Award of Merit in the 2011 Silver Quill competition sponsored by the International Association of Business Communicators.