Great teachers are known for their ability to communicate even the most complex ideas in simple terms. Sage wisdom can often be delivered in a single sentence. So when it comes to delivering messaging about your brand or product, brief is almost always better on the front end.
Social media was a curve ball thrown at traditional marketing efforts, as we have all had to adapt and learn how to harness and utilize social media marketing to our best advantages. Social media hasn’t just become popular; it’s exploded.
Social media has gone from a lifestyle tool to communicate with long lost friends and family to a savvy marketing tool businesses can use to not only increase visibility and exposure, but actually utilize for branding and developing ROI.
These two notions – murmuration and the trust horizon – present two very different views of the world and represent a challenge to brand marketers. How will you respond to the next unpredictable shift in mass-market psychology, and how will your response encourage and strengthen your customers’ trust in your brand within the confines of an increasingly local “trust horizon”?
So, you understand what social media is. You are aware of the various social networking sites: Facebook, Twitter, Google+, LinkedIn, etc. But you’re still confused as to why there’s a buzz around social media, especially when it comes to your business. It’s just a status update or a tweet, so why all the fuss, and how can this possibly benefit my company?
Hearing this may surprise a few B2B marketers, but one of the best responses when faced with challenges from a competing business is to put more emphasis into your public relations. It can truly be the fast track to beating your competition.
Case Construction Equipment yesterday evening crowned the champion of its Triple Threat Rodeo series, following an exciting day-long competition among 59 of the United States and Canada’s most talented equipment operators at the 2012 World of Concrete show in Las Vegas.
Case Construction Equipment today announced the availability of Case Smart Digging Systems components, including new pin-on buckets, coupler buckets, the Case Multi-Fit Coupler and the SmartFit™ bucket teeth system.
New Holland Construction today introduced the C Series loader backhoes, featuring Tier 4 Interim engines, improved engine response, fuel efficiency and serviceability, and an optional auto ride control.
To launch the Kobelco SK485 Mark 9 full-size, high-performance excavator, Kobelco Construction Machinery America is displaying a custom-wrapped version of the new model at the company’s exhibit (Booth C5936, Central Hall) during the 2012 World of Concrete show in Las Vegas.
Blogging. Fanning. Tweeting. Liking. LinkingIn. Plus 1ing. Social media is likely something you’ve heard of recently - whether it’s a company selling you on how using it for marketing can do wonders for your business, reading a white paper in your weekly e-marketing emails or simply seeing your kids checking their Facebook endlessly during family dinners.
Working in marketing for a sales-driven organization can be like trying to steer a sailboat when someone else has the helm. You can huff and puff all you want, but when sales controls the sails, your influence on the direction of the company is bound to be limited.
Little could Thomas Jefferson have known nearly 200 years after first noting, “Eternal vigilance is the price of liberty,” that his words would be relevant today in protecting Internet freedom.
That’s the beauty of industry knowledge, and why it matters. You don’t have to know everything about your industry to succeed, but like Harry Caray, you do need to be in the ballpark.
