PR Basics

Posted on Jan 3, 2012 in CHI University
Tags: public relations, public relations firms, pr, pr tips, pr basics

Effective and successful public relations campaigns take burgeoning creativity, industry savvy and the keen ability to build and promote a brand. Unfortunately, few can boast themselves as PR experts. Here we’ll try to provide you with PR basics, the tricks of the trade, if you will, to help you better understand public relations and how it can work for your business.

What are the PR basics? In this blog and the few to follow, you’ll learn:

  • What is baseline PR?
  • Baseline PR Preparation
  • Establishing your baseline PR visibility
  • PR, Visibility and SEO

Before we get ahead of ourselves, let’s outline the PR basics. After all, every PR guru had to start somewhere. Why not start here?


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