Before the advent of digital marketing, many companies made a big investment of time and resources to produce their capabilities brochure, the formerly signature piece of a marketing collateral program. Now that websites perform so many functions originally owned by the capabilities brochure, some firms forgo the effort to create a capabilities masterpiece.
A brand is your point of different opinion or unique selling proposition: what sets your company apart from the others? What makes your brand special? What makes your brand the one to choose out of the plethora of “similar” options?
When your company’s website just sits, as it has for months or even years, you may be losing credibility with your customers - without even knowing you are. It’s as if your website has bad breath or stained teeth. It’s just a turnoff. Perhaps it’s time to put a healthy SEO smile on the face of your website.
All too often, the situation is portrayed as a “PR problem.” If the troubled person/company/institution could just get a new, improved image, everything would be OK. It’s not that easy. And PR usually isn’t the problem
LinkedIn is not the strongest of all social media marketing endeavors, but it is a valuable tool for your business, especially in terms of networking in the industry, recruitment and hiring, with peers and potential clients. Also, your LinkedIn account is a great way to promote your Facebook, Twitter, Google+ and YouTube accounts, as well as communication company news and updates quickly.
Who thought a little blue bird application would spread its wings and spit 140-word updates out of its beak faster than ever seen before? Well, that’s exactly what Twitter did, and it’s revolutionized the world, including how you market your business.
Online video content is a force to be reckoned with; YouTube gets more than 2 billion video views a day. People are now even made famous overnight with one successful video post that garners enough attention. Anyone ever heard of Antoine Dodson or Rebecca Black? Has anyone seen the twin babies communicating in their own language, or admired the double rainbow (whoa)?
Partnerships like these prove it never hurts for a non-profit organization to ask a national company to consider supporting your cause. You never know how the scale of your non-profit organization might serve the needs of a media company or corporation.
Successful non-profits know how to watch their money when it comes to revenue coming in and expenses going out. But the really artful non-profit also knows how to place its marketing and public relations dollars to get the most value from their investment. There is an art to successfully partnering with non-profits as well. It starts with realizing competition is fierce in everyone’s respective game.
One in every 13 people is on Facebook, and it’s time for your business to get on-board with the trend. You know how important it was to have friends in high school, so take that level of importance at that time in your life and multiply in by 500 million – or the amount of users already on Facebook.
Search engine optimization and social media marketing have become fundamentally connected, as now social media marketing has gained recognition as an integral piece of an internet marketing strategy and overall marketing strategy as well.