Social Media Basics - Going Viral with YouTube

Posted on Feb 8, 2012 in CHI University
Tags: social media marketing, social media basics, social media tips, search engine optimization, seo, website development, website design, public relations, integrated marketing communications, internet marketing

Online video content is a force to be reckoned with; YouTube gets more than 2 billion video views a day. People are now even made famous overnight with one successful video post that garners enough attention. Anyone ever heard of Antoine Dodson or Rebecca Black? Has anyone seen the twin babies communicating in their own language, or admired the double rainbow (whoa)? How many of us have seen the wedding where the party dances down the aisle to a surprise song? YouTube has becoming an indispensable tool in your social media marketing kit. Now you just need to know how to use it.


Steps to take for YouTube

1. Create a Video (or 100)

Getting started is as simple as creating content. Keep in mind, you don’t want to go uploading just any video you happen to create. Make sure your video is relevant to your target audience. Whatever type of video you create, whether it’s informative or for entertainment, be sure it’s attention-grabbing and made well.

2. Create a YouTube Channel

Once you have video content to upload, go to the YouTube website, sign up for an account and create your unique username. Once you have signed up for your account, sign in. Upload your first video to get your channel started. Awesomely enough, you can control how your YouTube channel appears, and YouTube provides a tutorial on changing your channel’s background, banner and other aspects. If you're a business or brand, you can request a specially branded channel from YouTube as well.

3. Upload Your Videos

You have your customized YouTube channel. You have uploaded your first video. Now it’s time to really develop your YouTube channel. Upload your videos regularly, constantly streaming fresh content. Be sure to tag your videos, and utilize targeted keywords for your video titles, descriptions and tags when uploading. Some food for thought: Only 20% of companies bother to optimize their YouTube videos. If you are tagging and optimizing yours, you are likely to yield excellent results on the internet.

4. Drive Traffic to Your YouTube Channel and Website

To emphasize the optimization efforts, embed your videos on your website. Be careful not to overdo it, as too much of a good thing is just that – too much. Instead, embed a quality video on the home page, and then embed other relevant videos on the appropriate text pages. Also, post your YouTube videos on your Facebook page and tweet your videos when you have just uploaded them to spread the word quickly. Include links to your online videos on your LinkedIn profile and in your blogs. Have you just created a great, relevant video about a recent event? Create a news release and send out an e-newsletter, containing a link within the copy to your video on YouTube.

Before you know it, you’ll have a robust YouTube channel that helps drive your overall integrated marketing strategy. Next up, you’ll learn to steps to take to tweet your way to success with Twitter.

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