CHI Chatter

Archives from April 2012

The Five Ws of Email Marketing – Where
Whether you are new to email marketing or rather familiar with running campaigns, it’s always important to identify where email fits into your marketing plan.
The Five Ws of Email Marketing – When
The When is an important consideration for a successful email marketing campaign. What day of the week, what time of the day and how often you send your emails is critical to the effectiveness of your campaign.
Before You Hit “Send” on That Employment Inquiry
As the owner of a small business, I often receive several unsolicited job inquiries each day, many from recent or soon-to-be graduates. I usually take at least a quick look at all inquiries--even if we don't have an opening--but I know from networking and business forums I participate in that most owners don't do that. Give prospective employers a reason not to hit “delete”
The Five Ws of Email Marketing: What
Now that we’ve covered who your email marketing campaigns can target, we can move onto the second W of email marketing – the What.
The Five Ws of Email Marketing: Who
There are five Ws of email marketing to ensure you’re using the best message, formatting and outreach strategies for successful campaigns. The first W we’ll cover is Who.
Seven Tips for Giving Media News They Can Use: Bonus Tip #4
To round out this blog series on giving media news they can use, here are some bonus tips. Use bonus tip #4 to enhance your news release for perfect placement in the media’s hands.
When Industry Knowledge Matters: Who’s Got You Covered?
In the manufacturing world, it matters quite a bit what people say about your product. So how do you get the word out, so that customers are talking about what you have to offer?
Cooper Hong Earns Four 2012 IABC Bronze Quill Awards
Cooper Hong Inc., a full-service integrated marketing communications and public relations firm headquartered in St. Charles, Ill., has earned four 2012 Bronze Quill awards presented by the International Association of Business Communicators/Chicago.
Seven Tips for Giving Media News They Can Use: Bonus Tip #3
To round out this blog series on giving media news they can use, here are some bonus tips. Use bonus tip #3 to enhance your news release for perfect placement in the media’s hands.
When Brand Recognition Counts, Change is Inevitable
Customers’ loyalty to a particular brand is often tested when their favorite company turns in a new direction. So what’s a company to do?
Seven Tips for Giving Media News They Can Use: Bonus Tip #2
To round out this blog series on giving media news they can use, here are some bonus tips. Use bonus tip #2 to enhance your news release for perfect placement in the media’s hands.
Seven Tips for Giving Media News They Can Use: Bonus Tip #1
To round out this blog series on giving media news they can use, here are some bonus tips. Use these tips to enhance your news release for perfect placement in the media’s hands.
When Sales Need Acceleration, Can Marketing Help?
Almost everyone’s gotten the call. “Sales are down. What can we do about it?” It’s not a really sophisticated question, is it? Yet the answers are often complex and challenging. Almost every business at some point faces the reality that sales are not meeting projections.
Seven Tips for Giving Media News They Can Use: #7 - Highlight Key Points, Opinions in Quotes
In a news release, quotes will emphasize your message.
When Competition is Fierce, it All Comes Down to You
Great competitions – whether in athletics or business – often bring out the inner creativity and inspiration of participants.
Seven Tips for Giving Media News They Can Use: #6 - Stick to the Facts
Avoid the fluff and stick to the facts to ensure your news release is impactful and informative, increasing its chances of being used by the media.
Seven Tips for Giving Media News They Can Use: #5 - A Picture/Video is Worth 1,000 Words
How can you increase the chances that you’re giving the media news they can use? Implement the following three tips into your news release to paint the perfect picture everyone will want to see.
When Industry Knowledge Matters, Are You Protected?
If your company were faced with a public relations challenge because your product or service caused alleged harm to another business, its employees or members of the general public, what would you do?
Seven Tips for Giving Media News They Can Use: #4 - Include the Five Ws
Think of your news release like an inverted pyramid: The five Ws are at the top in the lead paragraph.
When Brand Recognition Counts, Make Your Brand Sing
If something as simple as listening to music is changing so quickly, it might be time to change how your brand interfaces with customers as well.