Cooper Hong Earns Four 2012 IABC Bronze Quill Awards

Posted on Apr 18, 2012 in CHI News
Tags: public relations, integrated marketing communications, social media marketing, seo, branding, website development, website design, search engine optimization, advertising

Cooper Hong Inc., a full-service integrated marketing communications and public relations firm headquartered in St. Charles, Ill., has earned four 2012 Bronze Quill awards presented by the International Association of Business Communicators/Chicago.

Cooper Hong Inc., also known as CHI, earned two 2012 Bronze Quill Awards of Excellence. The first award was in the Multi-audience Communication category for the integrated marketing communications program the agency planned and executed to support the launch of its redesigned website. The launch encompassed not only the website itself – which serves as an example of best practices in search engine optimization and functional design – but also social media marketing; a dimensional or “lumpy” direct mail package that drove recipients to a special, interactive landing page on the new website; email marketing; public relations and advertising in select local media outlets.

The agency also earned a 2012 Bronze Quill Award of Excellence for its newly redesigned website in the Interactive Media Design category. The new CHI website features a unique design that maintains the bright color palette of the CHI logo while incorporating new branding elements. The new website is also search engine optimized to increase web rankings and online visibility.

“Since the launch of our new website, CHI’s web rankings and online presence have improved dramatically, with 28 of our keywords moving into the top 20 on Google,” said Jane Cooper, president of Cooper Hong Inc.

Cooper noted that CHI has climbed to 14th in a search for “Chicago marketing communications.” “With nearly 25 million results, this is an extremely competitive geo-targeted search term,” Cooper said. “We’ve gone from invisible to visible in just a few short months, and we can help clients do the same.”


CHI builds visibility for agency and its clients

CHI also received two 2012 Bronze Quill Awards of Merit, the first in the Community Relations category for the agency’s support surrounding the grand opening of the Fox Valley Habitat for Humanity ReStore in Aurora, Ill. According to Cooper, CHI contributed hundreds of hours of time and expertise. “We helped recruit donations and in-kind support from local newspapers, a restaurant and a radio station, as well as the participation of local dignitaries,” she said. “These efforts resulted in pre-event, onsite and post-event publicity that brought a record-breaking 1,000-plus visitors to the ReStore in Aurora and nearly tripled the location’s one-day sales numbers.”

Cooper Hong Inc. earned its second 2012 Bronze Quill Award of Merit in the Writing category for its search-engine-optimized content on the new CHI website. A fully optimized website required the extensive creation of content implemented with specific geo-targeted industry keywords. CHI performed comprehensive keyword research to determine the best targeted key phrases and wrote more than 200 pages of SEO copy for the site, which has helped increase its rankings significantly.

The 2012 Bronze Quill Award entries were evaluated by an expert panel of experienced IABC professionals from around the country, many of whom are accredited business communicators or past IABC Quill Award winners themselves. The competition was open to all Chicagoland businesses that completed an outstanding project in 2011 that fit into one or more of the 27 categories across the three divisions of communication management, communication skills and creative. A complete list of 2012 IABC Bronze Quill winners can be found at


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