Seven Tips for Giving Media News They Can Use: Bonus Tip #1
- Posted on Apr 13, 2012 in CHI University
To round out this blog series on giving media news they can use, here are some bonus tips. Use these tips to enhance your news release for perfect placement in the media’s hands.
Bonus Tip #1: Define Your Target Media List
How can you make sure the media chooses your news release? By choosing the right media. Defining your target media list will ensure your news release is reaching the people you need it to. Target trade media, the reporters/editors of publications in your area of business. Target business media and local media. Find out who at each media outlet covers your product and service area, and target them. Include the names, addresses, phone numbers, fax numbers and email addresses of all these media contacts in your media list. Send your news release to this refined media list for an optimal chance at success.
Next up, Bonus Tip #2...
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