Seven Tips for Giving Media News They Can Use: Bonus Tip #2

Posted on Apr 15, 2012 in CHI University
Tags: public relations, integrated marketing communications, pr tips, news release

Bonus Tip #2: Timing is Everything

Timing is everything, and everything is timing. Consider both the media reporters and target audience when determining the best timing for your news release:

  •     Daily newspaper cutoff: Up to 3 hours prior to printing; stories generated between 48 and 24 hours prior to publication
  •     Radio cutoff: Up to an hour before “drive time”
  •     Television cutoff: Up to 2 hours before newscasts
  •     Weekly newspaper cutoff: Up to 2 days prior to printing
  •     Monthly magazine cutoff: A minimum of 2 months in advance

Note: Feature length stories can take several months to develop, and therefore, have the most flexible timing considerations. Making sure your news release makes it into the media’s hands at the right time is critical to its success.


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