Seven Tips for Giving Media News They Can Use: Bonus Tip #3
- Posted on Apr 18, 2012 in CHI University
Post your News Release on Your Website
News releases are great sources of content that can be repurposed for a wide variety of marketing initiatives. As soon as you distribute your news release, publish it to your website. Post your news release in your news section, blog, etc. Then you can send a link to the news release on your website to existing customers, prospects and other interested parties. Posting your news releases to your website and blog is a super effective and efficient way to not only market your content, but repurpose your content as well. Not to mention, posting your news in a variety of places gives your news release more mileage when trying to announce your news.
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