CHI Chatter

Archives from May 2012

Cooper Hong Inc. Celebrates Six Years with Six Ideas for Solving Marketing Communications Challenges
Most companies host a party when they celebrate an anniversary, but Cooper Hong Inc., a St. Charles, Ill.-based marketing communications and public relations agency, is doing something different. As part of the agency’s celebration of six years of success, CHI is awarding services and gifts to businesses that participate in its “CHI Challenge.”
3 Ways to Increase Website Traffic
An online presence is of critical importance in today’s marketplace. Driving traffic to your website with SEO, blogging, backlinks and social media is extremely effective, but these are not the only paths to take when increasing your website traffic.
Tips to Make Your “Boring” Business Burn Bright Online
There’s no such thing as a boring business. Even if your product line boasts industrial materials, you sell insurance or you manufacture 3,000 different types of adhesives, there is an audience for your content, and there’s a way to make your content interesting. It’s all about how you market yourself.
Six Website No-Nos That Hinder Your Success
Even if you have a solid website and do an excellent job of marketing it, common mistakes can trip you up and impede your ultimate success. Avoid the following mistakes to ensure your website has the legs it needs to run past your competitors in the online marketplace:
The Five Ws of Email Marketing – How
So, it’s not another W of email marketing, but it is an H that’s just as helpful. Figuring out how email marketing fits into your social media strategy can do wonders for both types of campaigns and drive the overall success of your integrated marketing strategy.
The Five Ws of Email Marketing – Why
Why should you use an outside agency versus handling email marketing yourself (or vice versa)? Many companies wrestle with the decision of handling email marketing in-house or hiring an outside agency to perform the daily, weekly or occasional task. To pull the trigger on how you should send out your emails, considering the following...