The Five Ws of Email Marketing – How

Posted on May 2, 2012 in CHI University
Tags: email marketing, email marketing tips, public relations, integrated marketing communications, pr tips, pr

How Does Email Fit Into Your Social Media Strategy?

So, it’s not another W of email marketing, but it is an H that’s just as helpful. Figuring out how email marketing fits into your social media strategy can do wonders for both types of campaigns and drive the overall success of your integrated marketing strategy.


So, How?

Email aligns with your social media strategy through the art of repurposing and cross-purposing content.

Blogs - Content you create for your blog such as tips, industry news, cutting-edge events and expertise can be repurposed for e-newsletters. By having your e-newsletters' links connect to your blog, you are driving valuable traffic to your website. The more your website is used as a source of information by users and deemed as a valuable resource for users by the search engines, the higher you will rank.

Social Media Posts – Facebook posts, Tweets and LinkedIn articles regarding upcoming events, contests, sales programs, tips and industry-related content can all make for great email blast content.

Email Blasts – Have links in your email marketing pieces that go back to your website and your social media accounts. Include your social media account icons in your email blast. Announce the release of your latest email blast via your social media channels. Advertise a new video on YouTube with an email blast.

With the five Ws of email marketing – plus one H – you’re well on your way to a successful (and integrated) email marketing campaign. If you have any questions about how you can make email marketing work for your business, contact CHI today.

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