Cooper Hong Earns Marcom Awards For Four Clients

Posted by on Nov 8, 2012 in CHI News
Tags: website development, search engine optimization, website design, marketing communications, advertising, b2b, direct mail, public relations

 

AWARDS RECOGNIZE EXCELLENT PROJECTS FOR CLIENTS

ST CHARLES, Ill. (Nov. 8, 2012) – Cooper Hong Inc. (CHI), a marketing communications and public relations firm based in St. Charles, Ill., received MarCom Awards for several marketing communications projects developed in the past year.

CHI earned a platinum MarCom Award for its work on the website redesign for Hampton, Lenzini and Renwick, Inc., a gold MarCom Award for a direct marketing campaign created for Federal Signal Corporation’s Environmental Solutions Group, a gold MarCom Award for a 3D multimedia presentation developed for the Literacy Volunteers of Fox Valley, and an Honorable Mention for a print advertisement developed for Bison Gear & Engineering Corporation.

Sponsored by the Association of Marketing and Communication Professionals, the international MarCom Awards program recognizes outstanding creative achievement by marketing and communication professionals, advertising agencies and PR firms. This year, more than 6,000 entries were submitted from around the world. Approximately 18 percent of the entries won the Platinum MarCom Award.

“Working with our clients to deliver results is the most important reward in our business, but earning praise and recognition from our peers and other industry leaders in marketing and communication is also very gratifying,” said Jane Cooper, president of Cooper Hong Inc.

Platinum Award – HLR Engineering.com

CHI earned the MarCom Platinum Award for the design and development of a search-optimized website for HLR, a leading provider of civil and structural engineering and surveying services in Illinois. The new website incorporates new branding, also developed by CHI, as well as an improved user experience through better organization and functionality.

Gold Award – Elgin Sweeper and Jetstream mailer

The agency earned a Gold MarCom Award for creating a dimensional direct mail piece to drive traffic to the Federal Signal Environmental Solutions Group’s booth at the triennial CONEXPO-CON/AGG tradeshow. The mailer campaign, which targeted a specialized group of show attendees with information about Elgin Sweeper and Jetstream products, increased the number of interested and pre-qualified visitors to the booth.

Gold Award – Literacy Volunteers Fox Valley 3D presentation

CHI earned a Gold MarCom Award for its pro bono work creating a Flash-based presentation complete with animations, sounds, timers and 3D images for an annual trivia bee fundraising event for Literacy Volunteers of Fox Valley, a local nonprofit organization that trains volunteer tutors and matches them with adults who want to learn to read, write, speak and understand English better. The A/V presentation engaged competitors and audience members alike and encouraged active participation in the bee, the silent auction and the 50/50 raffle, which were also promoted within the presentation.

Honorable Mention – Bison Gear ad

CHI received a MarCom Honorable Mention for the design of a product-focused print advertising template for Bison Gear & Engineering, a global supplier of electric motors and gearmotors used in a wide variety of commercial equipment. The new ad design was a departure from the company’s previous brand-centric ads. The client attributes a 15-percent increase in web sales to the new ad campaign, surpassing total web sales from the previous year.

 

PHOTO: CHI earned the MarCom Platinum Award for the design and development of a search-optimized website for HLR.

 

PHOTO: CHI earned a Gold MarCom Award for creating a dimensional direct mail piece to drive traffic to the Federal Signal Environmental Solutions Group’s booth at the triennial CONEXPO-CON/AGG tradeshow.

 

PHOTO: CHI earned a Gold MarCom Award for its pro bono work creating a Flash-based presentation complete with animations, sounds, timers and 3D images for an annual trivia bee fundraising event for Literacy Volunteers of Fox Valley.

 

PHOTO: CHI received a MarCom Honorable Mention for the design of a product-focused print advertising template for Bison Gear & Engineering.


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