CHI Chatter

Archives from February 2013

No Saturday Deliveries? No Problem. Personalization is Key to Effectiveness, Regardless of Delivery
What will be the effects of the U.S. Postal Service’s announcement to end Saturday mail delivery later this year? If you’re in the greeting card business, you’re probably not too happy about the Saturday service cuts. But if you transact business primarily online, you may not even notice the difference.
Elgin Sweeper Introduces Crosswind Specialty Track Sweeper For Racetrack Sweeping And Maintenance
Elgin Sweeper has introduced a modified Crosswind® Specialty Track Sweeper that is set to make its debut at NASCAR (the National Association for Stock Car Auto Racing, Inc.) racetracks around the country this racing season, beginning with the Daytona 500 on Feb. 24. The Track Sweeper plays a supporting role in a new racetrack drying initiative that features a combination of air power and vacuum suction to dry rain-soaked racetracks.
On Backpacks and Branding
Anyone attending World of Concrete this year had to notice the sea of yellow White Cap Construction Supply backpacks moving through the show. Any exhibitor that purchases exclusive sponsorship of the lanyards issued with the badge holders at the show makes a substantial investment for the privilege of seeing their brand on the necks of most of the attendees. HD Supply White Cap took that several steps further...