CHI Agency Principal Earns Certified Brand Strategist Designation From The Brand Establishment

Posted by on Feb 6, 2014 in CHI News
Tags: branding basics, brand recognition, branding tips, brand strategist


Jane Cooper is the only CBS in the greater Chicago metro area

ST. CHARLES, Ill. (Feb. 6, 2014) – Jane Cooper, president and principal of Cooper Hong Inc., a brand development, marketing communications and public relations firm based in St. Charles, recently earned the designation of Certified Brand Strategist from The Brand Establishment, the only organization that certifies brand development experts. Cooper is the only CBS in the greater Chicago metro area – and one of only 42 certified brand strategists in the United States and Canada. Cooper received the certification at the Brand Establishment’s winter meeting in Scottsdale, Ariz.

“The certification process is like graduate school in brand development,” said Jim Hughes, founder of The Brand Establishment and a nationally recognized expert in the field of brand development. “The CBS designation allows agency principals and firms to distinguish themselves from their competition. They are trained to utilize a proven brand development process for brands that wish to increase organizational value.”

“Cooper Hong Inc. has worked with clients on brand development since our inception nearly eight years ago,” Cooper said. “But the intensive training provided by The Brand Establishment has grounded us in proven methodology that we’ve already put to work for many of our clients. When we couple this with our bench strength in public relations and integrated marketing communications, we will be unmatched in our ability to build brand value, visibility and ultimately sales for the businesses we serve.”

Hughes pointed out that training and the brand certification process are supervised by an external certification advisory board consisting of experienced and respected agency network leaders, brand experts and professors.

“Until recently, there haven’t been standards of education or training in the area of brand development,” said Hughes. “As the only brand development training network of advertising agencies in the world, The Brand Establishment has finally defined brand development for the entire industry.”

Based in the Chicago suburb of St. Charles, Cooper Hong Inc., or CHI, helps increase brand visibility and generate leads through integrated business-to-business marketing communications solutions for a growing roster of local, regional and global clients.

Established in 2006, Cooper Hong Inc. (CHI) combines brand-building expertise, business-to-business experience and PR specialization to deliver game-changing visibility and results for its clients. CHI combines the contacts, expertise and resources of a large agency with the agility, creative firepower and drive of a smaller firm. The team at CHI is comprised of passionate marketing communications professionals with years of public relations, advertising, branding, Web development, graphic design and direct marketing experience. To experience the power of CHI, please call 630-377-2555 or visit


The Brand Establishment was founded to teach, counsel and advocate for a better way. The BE is the only national certification organization that trains and designates brand strategy consultants with a proven methodology using proprietary brand discovery processes, including Turning the Telescope™, which allows organizations to uncover what they are and what they aspire to be. Advertising, marketing and PR firm principals complete a graduate-school-level course, lab work and written and oral presentations based on real-life case studies to achieve the certified brand strategist designation. The BE was founded and is managed by industry veterans who have developed better brands for more than 300 companies and organizations. For more information about The Brand Establishment and CBS certification, call Jim Hughes at 949/633-3254 or visit

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