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Archives from April 2020

Accelerate Into The Curve With Your Marketing
It’s at times like these that trusted brands need to accelerate into the curve by boosting their presence in the marketplace, rather than bringing their marketing efforts to a complete stop. Keeping your brand top of mind during a global pandemic is not as difficult as it may seem. It really comes down to providing helpful, relevant messages that align with your customers’ needs and concerns.
Lazarus House Reaches $1.7 Million Capital Campaign Goal
Interior Construction and Consolidation Continues
Vactor Manufacturing, Inc., Introduces TRUVAC™ Brand of Vacuum Excavators
TRUVAC™ vacuum excavator trucks designed to satisfy safe-digging requirements for locating and verifying underground utility lines and pipes
Cooper Hong Earns Two MarCom Awards in International Creative Competition
St. Charles-based brand development firm recognized for outstanding achievements for local clients Lazarus House and Advanced Disposal
New Jetstream® H3Orbiter™ Provides Powerful Pressure for Efficient Cleaning of Tanks and Vessels
Designed for tank and vessel cleaning operations, the Jetstream H3Orbiter 3-D waterblasting tool provides a safer environment for the operator by eliminating the need to gain entry in a confined space.
Westech Welcomes New General Manager Ben Schmitt
Schmitt brings nearly 13 years of experience at Vactor Manufacturing to position
US Radar GP Rover Combines Advanced Subsurface Radar and Global GPS for Accurate Underground Mapping
US Radar Inc. introduced the GP Rover™, which combines US Radar’s advanced triple-bandwidth ground-penetrating radar technology with precision global GPS connectivity to create subsurface maps in real time, with no base station or control points required and accurate within two inches (5 cm) “out of the box.”
Hyundai Construction Equipment Americas Adds All-Around View Monitoring to HL900 Wheel Loaders
Hyundai Construction Equipment Americas announced the availability of the Hyundai-exclusive AAVM (All-Around View Monitoring) system on new factory orders of Hyundai HL900 series wheel loaders, which are available throughout the United States and Canada.
Hyundai Introduces Quick Coupler for HL900 Series Wheel Loaders
Hyundai Construction Equipment Americas, Inc. introduced a newly redesigned quick coupler as an available option on the Z-bar models of its HL900 series wheel loaders. The company displayed the new quick coupler on the HL955 wheel loader in its exhibit (booth C7213) at the World of Concrete exposition at the Las Vegas Convention Center.
Hyundai Hosts Annual Dealer Meeting at 2018 AED Summit
Hyundai Construction Equipment Americas hosted its annual North American dealer meeting last week in conjunction with the 2018 Associated Equipment Distributors Summit in Las Vegas.
Hyundai Construction Equipment Americas Names Five Top Dealers for 2017
Hyundai Construction Equipment Americas honored five of its top dealers for 2017 during a meeting of its North American dealers at the AED Summit in Las Vegas.
Elgin Sweeper Changes Future of Street Sweeping
Elgin Sweeper introduced an innovative single-engine configuration of its popular Crosswind® regenerative air sweeper used for cleaning large, paved areas such as streets, parking lots and airport runways. A variable-speed device installed between the chassis engine and transmission on the new configuration allows the engine to simultaneously power both the truck and the sweeper.
Does a Subset of an Organization Need to Reflect the Overarching Brand?
Should your brand message extend to all aspects of your organization? See why it should.
MarCom Awards Recognize Cooper Hong’s Work for Hyundai Construction Equipment Americas and Ironworks
Cooper Hong Inc. has earned three 2017 MarCom Awards for marketing communications projects developed during the past year.
Hyundai Construction Equipment Americas Introduces HX130LCR Compact-Radius Excavator
Hyundai Construction Equipment Americas today introduced the Hyundai HX130LCR, the third compact-radius excavator model in the company’s HX series product line.
Hyundai Construction Equipment Expands Availability of Hi-Mate Remote Management System
Hyundai Construction Equipment Americas announced the addition of its exclusive Hi-Mate remote management system as standard on four Hyundai compact excavators.
Hyundai Construction Equipment Americas Rolls Out New Dealer Signage with Updated Logo
Hyundai Construction Equipment Americas announced the rollout of a comprehensive new dealer signage and identity campaign that incorporates an updated Hyundai Construction Equipment logo.
Vactor Showcases Next-Generation HXX® Vacuum Excavator Concept at 2017 ICUEE
Vactor Manufacturing has unveiled the successor to the legendary Vactor HXX® vacuum excavator at the 2017 ICUEE Show
Hyundai Construction Equipment Americas to Donate $50,000 for Houston Hurricane Relief
Hyundai Construction Equipment Americas, Inc., said it is supporting Hurricane Harvey relief efforts through an immediate $50,000 corporate donation to the United Way of Greater Houston.
Counting Our Blessings – Mostly Easy, Sometimes Difficult
Be thankful for all the good and wonderful blessings in your life. But try being thankful, as well, for the difficulties. As much as anything else, they make you who you are.