CHI Chatter

CHI Insight

Five Tips to Make Sure You’re Approachable to Tradeshow Visitors
The biggest construction equipment show in the Americas – CONEXPO-CON/AGG – is upon us. Make sure your exhibit team members follow these five pointers to ensure they’re approachable to booth visitors.
When Industry Knowledge Matters: Who’s Got You Covered?
In the manufacturing world, it matters quite a bit what people say about your product. So how do you get the word out, so that customers are talking about what you have to offer?
When Brand Recognition Counts, Change is Inevitable
Customers’ loyalty to a particular brand is often tested when their favorite company turns in a new direction. So what’s a company to do?
When Sales Need Acceleration, Can Marketing Help?
Almost everyone’s gotten the call. “Sales are down. What can we do about it?” It’s not a really sophisticated question, is it? Yet the answers are often complex and challenging. Almost every business at some point faces the reality that sales are not meeting projections.
When Competition is Fierce, it All Comes Down to You
Great competitions – whether in athletics or business – often bring out the inner creativity and inspiration of participants.
When Industry Knowledge Matters, Are You Protected?
If your company were faced with a public relations challenge because your product or service caused alleged harm to another business, its employees or members of the general public, what would you do?
When Brand Recognition Counts, Make Your Brand Sing
If something as simple as listening to music is changing so quickly, it might be time to change how your brand interfaces with customers as well.
When Competition is Fierce, Market Yourself
The most important lesson business owners can learn in marketing their business is to first market their values and benefits to the most important audience there is: Your own company.
When Brand Recognition Counts: The Art and Meaning of Taglines
If you’ve ever been involved in development of a corporate tagline, you know how excruciating the process can be. Arguments over even a single word can erupt into weeks of committee work. Yet somehow, the great brands make it look so easy.
When Industry Knowledge Matters: Why Customers Elect to Buy
Setting up your product strategy is a bit like preparing a candidate in a political election. Usually no one candidate has all the qualities voters are looking for, and competition in the marketplace represents other candidates running for election. That means it is your job to develop the most appealing overall message for your product or service.