In today's business world, does loyalty to your clients make a difference? CHI believes it does. Our philosophy is “our clients pay the bills and keep the lights on. We owe them our loyalty, and we will be billboards for their brands.”
Almost everyone’s gotten the call. “Sales are down. What can we do about it?” It’s not a really sophisticated question, is it? Yet the answers are often complex and challenging. Almost every business at some point faces the reality that sales are not meeting projections.
If you’ve ever been involved in development of a corporate tagline, you know how excruciating the process can be. Arguments over even a single word can erupt into weeks of committee work.
Yet somehow, the great brands make it look so easy.