At their root, logos are made to identify. Through the use of images, icons, marks or symbols, logos identify companies or products in the most basic way. Immediately when a user views a logo, he or she can connect it with the brand it represents.
An online presence is of critical importance in today’s marketplace. Driving traffic to your website with SEO, blogging, backlinks and social media is extremely effective, but these are not the only paths to take when increasing your website traffic.
There’s no such thing as a boring business. Even if your product line boasts industrial materials, you sell insurance or you manufacture 3,000 different types of adhesives, there is an audience for your content, and there’s a way to make your content interesting. It’s all about how you market yourself.
Even if you have a solid website and do an excellent job of marketing it, common mistakes can trip you up and impede your ultimate success. Avoid the following mistakes to ensure your website has the legs it needs to run past your competitors in the online marketplace:
So, it’s not another W of email marketing, but it is an H that’s just as helpful. Figuring out how email marketing fits into your social media strategy can do wonders for both types of campaigns and drive the overall success of your integrated marketing strategy.
Why should you use an outside agency versus handling email marketing yourself (or vice versa)? Many companies wrestle with the decision of handling email marketing in-house or hiring an outside agency to perform the daily, weekly or occasional task. To pull the trigger on how you should send out your emails, considering the following...
The When is an important consideration for a successful email marketing campaign. What day of the week, what time of the day and how often you send your emails is critical to the effectiveness of your campaign.