CHI Chatter

Entries tagged: Advertising

Cooper Hong Earns Marcom Awards For Four Clients
Cooper Hong Inc. received three MarCom Awards and two honorable mentions for several marketing communications projects developed for clients in the past year. The international MarCom Awards program recognizes outstanding creative achievement by marketing and communication professionals, advertising agencies and PR firms.
Cooper Hong Earns Four 2012 IABC Bronze Quill Awards
Cooper Hong Inc., a full-service integrated marketing communications and public relations firm headquartered in St. Charles, Ill., has earned four 2012 Bronze Quill awards presented by the International Association of Business Communicators/Chicago.
When Brand Recognition Counts, Exercise Your Tradeshow Options
You don’t always have to buy the first or most expensive advertising opportunity that comes along. But if you consider your brand assets and the strategy of your tradeshow booth, you can make an impact even when you’re a small player on foreign turf.
When Competition is Fierce, Put It In Perspective
How you respond to competitive challenges determines how well your company will do in the marketplace. So let’s address them one by one.
Eternal Vigilance and Internet Freedom
Little could Thomas Jefferson have known nearly 200 years after first noting, “Eternal vigilance is the price of liberty,” that his words would be relevant today in protecting Internet freedom.
Too often during three-plus decades in PR I have replied to the “what do you do for a living?” query by taking the easy way out and answering, “oh, I’m in advertising.” No more. I hereby resolve to advance the cause of public relations through any and all legitimate means.