Cooper Hong Inc. received three MarCom Awards and two honorable mentions for several marketing communications projects developed for clients in the past year. The international MarCom Awards program recognizes outstanding creative achievement by marketing and communication professionals, advertising agencies and PR firms.
Setting up your product strategy is a bit like preparing a candidate in a political election. Usually no one candidate has all the qualities voters are looking for, and competition in the marketplace represents other candidates running for election. That means it is your job to develop the most appealing overall message for your product or service.
Hearing this may surprise a few B2B marketers, but one of the best responses when faced with challenges from a competing business is to put more emphasis into your public relations. It can truly be the fast track to beating your competition.
People often confuse their brand with their logo, their tagline, their mission statement or even their website. But your brand is all that and more. Your brand is also how you engage customers and how you present yourself in sales, presentations and marketing.
That’s why it pays to have that deeper conversation about marketing, branding, public relations and strategy with someone outside your competitive realm. Because when competition is fierce, it’s hard to take your eyes off your rivals for even a second.