Ensuring your company is visible on the internet is invaluable, especially considering than 80% of people (and that number is growing every day) now turn to the internet as their first source for information, products and services. How do you ensure you’re visible online? By ensuring you’re found on the search engines. How do you ensure you’re found on the search engines? With search engine optimization, or SEO.
Sharing your expertise with the public is an incredibly effective way to establish yourself as an industry expert, paralleling your brand with the respect and credibility that goes with the top expertise.
You’ve established your baseline PR. Now that you’ve done the behind the scenes work, it’s time to share your news with the world. After all, part of strengthening your brand and getting it out there is by being seen by the public, or being visible. This brings us to baseline PR visibility.