People often confuse their brand with their logo, their tagline, their mission statement or even their website. But your brand is all that and more. Your brand is also how you engage customers and how you present yourself in sales, presentations and marketing.
Brand recognition counts for everything in health care marketing because patients are making very personal choices about the value (and values) represented in a health care provider’s brand. These must come through loud and clear because there are typically many hospitals competing for patients in a geographical area.