It’s at times like these that trusted brands need to accelerate into the curve by boosting their presence in the marketplace, rather than bringing their marketing efforts to a complete stop. Keeping your brand top of mind during a global pandemic is not as difficult as it may seem. It really comes down to providing helpful, relevant messages that align with your customers’ needs and concerns.
Jane Cooper, president and principal of Cooper Hong Inc. recently earned the designation of Certified Brand Strategist from The Brand Establishment, the only organization that certifies brand development experts. Cooper is the only CBS in the greater Chicago metro area – and one of only 42 certified brand strategists in the United States and Canada.
Did you know there are some similarities between maintaining a marriage and maintaining brand momentum. Brands—and marriages—stay successful when the parties understand and internalize the why of the relationship, continue to remember what’s special about the brand/your spouse and continue to enjoy each other’s company.
A brand is your point of different opinion or unique selling proposition: what sets your company apart from the others? What makes your brand special? What makes your brand the one to choose out of the plethora of “similar” options?