CHI Chatter

Entries tagged: Branding

How Staying Married Is A Little Like Maintaining Momentum For Your Brand
Did you know there are some similarities between maintaining a marriage and maintaining brand momentum. Brands—and marriages—stay successful when the parties understand and internalize the why of the relationship, continue to remember what’s special about the brand/your spouse and continue to enjoy each other’s company.
On Backpacks and Branding
Anyone attending World of Concrete this year had to notice the sea of yellow White Cap Construction Supply backpacks moving through the show. Any exhibitor that purchases exclusive sponsorship of the lanyards issued with the badge holders at the show makes a substantial investment for the privilege of seeing their brand on the necks of most of the attendees. HD Supply White Cap took that several steps further...
Add Images to LinkedIn and Twitter Profiles
The changes are designed to help users better customize their profiles. For companies, Twitter and LinkedIn will offer better branding opportunities.
Dos and don’ts of excellent logo design
At their root, logos are made to identify. Through the use of images, icons, marks or symbols, logos identify companies or products in the most basic way. Immediately when a user views a logo, he or she can connect it with the brand it represents.
Cooper Hong Earns Four 2012 IABC Bronze Quill Awards
Cooper Hong Inc., a full-service integrated marketing communications and public relations firm headquartered in St. Charles, Ill., has earned four 2012 Bronze Quill awards presented by the International Association of Business Communicators/Chicago.
When Brand Recognition Counts: The Art and Meaning of Taglines
If you’ve ever been involved in development of a corporate tagline, you know how excruciating the process can be. Arguments over even a single word can erupt into weeks of committee work. Yet somehow, the great brands make it look so easy.
Branding Basics - Six Steps to Brand Building
Like any timeless song or massive sand castle, the build is important. Building your brand is critical to its success...and your company’s bottom line.
Branding Basics - Branding Works When We
We’ve realized the importance of your brand, defined your brand and identified the value of your brand. Now, how do we make branding work for you?
Branding Basics - The Value of a Brand
It’s hard to determine the value of a brand, especially since your brand can be invaluable. But what we do know is how hard a strong brand works.
Branding Basics - The Definition of a Brand
A brand is your point of different opinion or unique selling proposition: what sets your company apart from the others? What makes your brand special? What makes your brand the one to choose out of the plethora of “similar” options?