Did you know there are some similarities between maintaining a marriage and maintaining brand momentum. Brands—and marriages—stay successful when the parties understand and internalize the why of the relationship, continue to remember what’s special about the brand/your spouse and continue to enjoy each other’s company.
At their root, logos are made to identify. Through the use of images, icons, marks or symbols, logos identify companies or products in the most basic way. Immediately when a user views a logo, he or she can connect it with the brand it represents.
If you’ve ever been involved in development of a corporate tagline, you know how excruciating the process can be. Arguments over even a single word can erupt into weeks of committee work.
Yet somehow, the great brands make it look so easy.
A brand is your point of different opinion or unique selling proposition: what sets your company apart from the others? What makes your brand special? What makes your brand the one to choose out of the plethora of “similar” options?