It’s at times like these that trusted brands need to accelerate into the curve by boosting their presence in the marketplace, rather than bringing their marketing efforts to a complete stop. Keeping your brand top of mind during a global pandemic is not as difficult as it may seem. It really comes down to providing helpful, relevant messages that align with your customers’ needs and concerns.
What will be the effects of the U.S. Postal Service’s announcement to end Saturday mail delivery later this year? If you’re in the greeting card business, you’re probably not too happy about the Saturday service cuts. But if you transact business primarily online, you may not even notice the difference.
Cooper Hong Inc. received three MarCom Awards and two honorable mentions for several marketing communications projects developed for clients in the past year. The international MarCom Awards program recognizes outstanding creative achievement by marketing and communication professionals, advertising agencies and PR firms.
Most companies host a party when they celebrate an anniversary, but Cooper Hong Inc., a St. Charles, Ill.-based marketing communications and public relations agency, is doing something different. As part of the agency’s celebration of six years of success, CHI is awarding services and gifts to businesses that participate in its “CHI Challenge.”
Even if you have a solid website and do an excellent job of marketing it, common mistakes can trip you up and impede your ultimate success. Avoid the following mistakes to ensure your website has the legs it needs to run past your competitors in the online marketplace:
Why should you use an outside agency versus handling email marketing yourself (or vice versa)? Many companies wrestle with the decision of handling email marketing in-house or hiring an outside agency to perform the daily, weekly or occasional task. To pull the trigger on how you should send out your emails, considering the following...