CHI Chatter

Entries tagged: Marketing Communications

Accelerate Into The Curve With Your Marketing
It’s at times like these that trusted brands need to accelerate into the curve by boosting their presence in the marketplace, rather than bringing their marketing efforts to a complete stop. Keeping your brand top of mind during a global pandemic is not as difficult as it may seem. It really comes down to providing helpful, relevant messages that align with your customers’ needs and concerns.
Cooper Hong Earns Two MarCom Awards in International Creative Competition
St. Charles-based brand development firm recognized for outstanding achievements for local clients Lazarus House and Advanced Disposal
MarCom Awards Recognize Cooper Hong’s Work for Hyundai Construction Equipment Americas and Ironworks
Cooper Hong Inc. has earned three 2017 MarCom Awards for marketing communications projects developed during the past year.
No Saturday Deliveries? No Problem. Personalization is Key to Effectiveness, Regardless of Delivery
What will be the effects of the U.S. Postal Service’s announcement to end Saturday mail delivery later this year? If you’re in the greeting card business, you’re probably not too happy about the Saturday service cuts. But if you transact business primarily online, you may not even notice the difference.
Cooper Hong Earns Marcom Awards For Four Clients
Cooper Hong Inc. received three MarCom Awards and two honorable mentions for several marketing communications projects developed for clients in the past year. The international MarCom Awards program recognizes outstanding creative achievement by marketing and communication professionals, advertising agencies and PR firms.
Cooper Hong Inc. Celebrates Six Years with Six Ideas for Solving Marketing Communications Challenges
Most companies host a party when they celebrate an anniversary, but Cooper Hong Inc., a St. Charles, Ill.-based marketing communications and public relations agency, is doing something different. As part of the agency’s celebration of six years of success, CHI is awarding services and gifts to businesses that participate in its “CHI Challenge.”
Six Website No-Nos That Hinder Your Success
Even if you have a solid website and do an excellent job of marketing it, common mistakes can trip you up and impede your ultimate success. Avoid the following mistakes to ensure your website has the legs it needs to run past your competitors in the online marketplace:
The Five Ws of Email Marketing – Why
Why should you use an outside agency versus handling email marketing yourself (or vice versa)? Many companies wrestle with the decision of handling email marketing in-house or hiring an outside agency to perform the daily, weekly or occasional task. To pull the trigger on how you should send out your emails, considering the following...
The Five Ws of Email Marketing – Where
Whether you are new to email marketing or rather familiar with running campaigns, it’s always important to identify where email fits into your marketing plan.
When Brand Recognition Counts, Change is Inevitable
Customers’ loyalty to a particular brand is often tested when their favorite company turns in a new direction. So what’s a company to do?