CHI Chatter

Entries tagged: Pr

7 Tips for Better Media Relations: Treat That Trade Editor Like A Customer
Trade media reporters can help us get news and information about our products and services to our target audiences. Follow these seven tips for strengthening the relationship.
Six Website No-Nos That Hinder Your Success
Even if you have a solid website and do an excellent job of marketing it, common mistakes can trip you up and impede your ultimate success. Avoid the following mistakes to ensure your website has the legs it needs to run past your competitors in the online marketplace:
The Five Ws of Email Marketing – How
So, it’s not another W of email marketing, but it is an H that’s just as helpful. Figuring out how email marketing fits into your social media strategy can do wonders for both types of campaigns and drive the overall success of your integrated marketing strategy.
The Five Ws of Email Marketing – Why
Why should you use an outside agency versus handling email marketing yourself (or vice versa)? Many companies wrestle with the decision of handling email marketing in-house or hiring an outside agency to perform the daily, weekly or occasional task. To pull the trigger on how you should send out your emails, considering the following...
The Five Ws of Email Marketing – Where
Whether you are new to email marketing or rather familiar with running campaigns, it’s always important to identify where email fits into your marketing plan.
Before You Hit "Send" on That Employment Inquiry
As the owner of a small business, I often receive several unsolicited job inquiries each day, many from recent or soon-to-be graduates. I usually take at least a quick look at all inquiries--even if we don't have an opening--but I know from networking and business forums I participate in that most owners don't do that. Give prospective employers a reason not to hit “delete”
The Five Ws of Email Marketing: What
Now that we’ve covered who your email marketing campaigns can target, we can move onto the second W of email marketing – the What.
When Brand Recognition Counts, Change is Inevitable
Customers’ loyalty to a particular brand is often tested when their favorite company turns in a new direction. So what’s a company to do?
Branding Basics - Six Steps to Brand Building
Like any timeless song or massive sand castle, the build is important. Building your brand is critical to its success...and your company’s bottom line.
When Brand Recognition Counts - Saying Yes or No to the Capabilities Brochure
Before the advent of digital marketing, many companies made a big investment of time and resources to produce their capabilities brochure, the formerly signature piece of a marketing collateral program. Now that websites perform so many functions originally owned by the capabilities brochure, some firms forgo the effort to create a capabilities masterpiece.