An online presence is of critical importance in today’s marketplace. Driving traffic to your website with SEO, blogging, backlinks and social media is extremely effective, but these are not the only paths to take when increasing your website traffic.
So, it’s not another W of email marketing, but it is an H that’s just as helpful. Figuring out how email marketing fits into your social media strategy can do wonders for both types of campaigns and drive the overall success of your integrated marketing strategy.
The When is an important consideration for a successful email marketing campaign. What day of the week, what time of the day and how often you send your emails is critical to the effectiveness of your campaign.
As the owner of a small business, I often receive several unsolicited job inquiries each day, many from recent or soon-to-be graduates. I usually take at least a quick look at all inquiries--even if we don't have an opening--but I know from networking and business forums I participate in that most owners don't do that. Give prospective employers a reason not to hit “delete”