CHI Chatter

Entries tagged: Pr Tips

7 Tips for Better Media Relations: Treat That Trade Editor Like A Customer
Trade media reporters can help us get news and information about our products and services to our target audiences. Follow these seven tips for strengthening the relationship.
3 Ways to Increase Website Traffic
An online presence is of critical importance in today’s marketplace. Driving traffic to your website with SEO, blogging, backlinks and social media is extremely effective, but these are not the only paths to take when increasing your website traffic.
The Five Ws of Email Marketing – How
So, it’s not another W of email marketing, but it is an H that’s just as helpful. Figuring out how email marketing fits into your social media strategy can do wonders for both types of campaigns and drive the overall success of your integrated marketing strategy.
The Five Ws of Email Marketing – When
The When is an important consideration for a successful email marketing campaign. What day of the week, what time of the day and how often you send your emails is critical to the effectiveness of your campaign.
Before You Hit "Send" on That Employment Inquiry
As the owner of a small business, I often receive several unsolicited job inquiries each day, many from recent or soon-to-be graduates. I usually take at least a quick look at all inquiries--even if we don't have an opening--but I know from networking and business forums I participate in that most owners don't do that. Give prospective employers a reason not to hit “delete”
The Five Ws of Email Marketing: What
Now that we’ve covered who your email marketing campaigns can target, we can move onto the second W of email marketing – the What.
Seven Tips for Giving Media News They Can Use: Bonus Tip #4
To round out this blog series on giving media news they can use, here are some bonus tips. Use bonus tip #4 to enhance your news release for perfect placement in the media’s hands.
When Industry Knowledge Matters: Who’s Got You Covered?
In the manufacturing world, it matters quite a bit what people say about your product. So how do you get the word out, so that customers are talking about what you have to offer?
Seven Tips for Giving Media News They Can Use: Bonus Tip #3
To round out this blog series on giving media news they can use, here are some bonus tips. Use bonus tip #3 to enhance your news release for perfect placement in the media’s hands.
When Brand Recognition Counts, Change is Inevitable
Customers’ loyalty to a particular brand is often tested when their favorite company turns in a new direction. So what’s a company to do?