It’s at times like these that trusted brands need to accelerate into the curve by boosting their presence in the marketplace, rather than bringing their marketing efforts to a complete stop. Keeping your brand top of mind during a global pandemic is not as difficult as it may seem. It really comes down to providing helpful, relevant messages that align with your customers’ needs and concerns.
Trade media reporters can help us get news and information about our products and services to our target audiences. Follow these seven tips for strengthening the relationship.
What will be the effects of the U.S. Postal Service’s announcement to end Saturday mail delivery later this year? If you’re in the greeting card business, you’re probably not too happy about the Saturday service cuts. But if you transact business primarily online, you may not even notice the difference.
Elgin Sweeper has introduced a modified Crosswind® Specialty Track Sweeper that is set to make its debut at NASCAR (the National Association for Stock Car Auto Racing, Inc.) racetracks around the country this racing season, beginning with the Daytona 500 on Feb. 24. The Track Sweeper plays a supporting role in a new racetrack drying initiative that features a combination of air power and vacuum suction to dry rain-soaked racetracks.
Case Construction Equipment shipped more than 3,000 die-cast construction machine models to the Marine Toys for Tots Foundation, following the recent destruction of the organization’s toy warehouse in Dover, N.J., during Superstorm Sandy.
Cooper Hong Inc. received three MarCom Awards and two honorable mentions for several marketing communications projects developed for clients in the past year. The international MarCom Awards program recognizes outstanding creative achievement by marketing and communication professionals, advertising agencies and PR firms.
Cooper Hong Inc.has earned a 2012 PR Daily Award in the Best Use of Search Engine Optimization category. The agency also received an honorable mention in the Best Event Marketing category. Winners of the 2012 PR Daily awards were announced yesterday during an awards ceremony presented by Ragan Communications and Dow Jones in Washington, D.C.
