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Entries tagged: Search Engine Optimization

Cooper Hong Earns Marcom Awards For Four Clients
Cooper Hong Inc. received three MarCom Awards and two honorable mentions for several marketing communications projects developed for clients in the past year. The international MarCom Awards program recognizes outstanding creative achievement by marketing and communication professionals, advertising agencies and PR firms.
Cooper Hong Earns 2012 PR Daily Award For Best Use of SEO
Cooper Hong Inc.has earned a 2012 PR Daily Award in the Best Use of Search Engine Optimization category. The agency also received an honorable mention in the Best Event Marketing category. Winners of the 2012 PR Daily awards were announced yesterday during an awards ceremony presented by Ragan Communications and Dow Jones in Washington, D.C.
Cooper Hong Inc. Celebrates Six Years with Six Ideas for Solving Marketing Communications Challenges
Most companies host a party when they celebrate an anniversary, but Cooper Hong Inc., a St. Charles, Ill.-based marketing communications and public relations agency, is doing something different. As part of the agency’s celebration of six years of success, CHI is awarding services and gifts to businesses that participate in its “CHI Challenge.”
Tips to Make Your “Boring” Business Burn Bright Online
There’s no such thing as a boring business. Even if your product line boasts industrial materials, you sell insurance or you manufacture 3,000 different types of adhesives, there is an audience for your content, and there’s a way to make your content interesting. It’s all about how you market yourself.
Six Website No-Nos That Hinder Your Success
Even if you have a solid website and do an excellent job of marketing it, common mistakes can trip you up and impede your ultimate success. Avoid the following mistakes to ensure your website has the legs it needs to run past your competitors in the online marketplace:
Cooper Hong Earns Four 2012 IABC Bronze Quill Awards
Cooper Hong Inc., a full-service integrated marketing communications and public relations firm headquartered in St. Charles, Ill., has earned four 2012 Bronze Quill awards presented by the International Association of Business Communicators/Chicago.
Seven Tips for Giving Media News They Can Use: Bonus Tip #3
To round out this blog series on giving media news they can use, here are some bonus tips. Use bonus tip #3 to enhance your news release for perfect placement in the media’s hands.
When Industry Knowledge Matters - The Answer is Right in Front of Your Eyes
If you’ve ever misplaced a wallet, car keys or reading glasses, only to find them hiding in plain sight, then you know the most important rule in modern marketing. Most of the benefits of your product or service are sitting right before your eyes. When you relax and look at things a little differently, the problem of how to market your product will sometimes solve itself.
Branding Basics - Building Visibility, Credibility for your Brand
Part of propping your brand up is by building its visibility and credibility among your target audiences and the public. There are various ways to build visibility for your brand, including...
When Brand Recognition Counts - Saying Yes or No to the Capabilities Brochure
Before the advent of digital marketing, many companies made a big investment of time and resources to produce their capabilities brochure, the formerly signature piece of a marketing collateral program. Now that websites perform so many functions originally owned by the capabilities brochure, some firms forgo the effort to create a capabilities masterpiece.