Cooper Hong Inc.has earned a 2012 PR Daily Award in the Best Use of Search Engine Optimization category. The agency also received an honorable mention in the Best Event Marketing category. Winners of the 2012 PR Daily awards were announced yesterday during an awards ceremony presented by Ragan Communications and Dow Jones in Washington, D.C.
Most companies host a party when they celebrate an anniversary, but Cooper Hong Inc., a St. Charles, Ill.-based marketing communications and public relations agency, is doing something different. As part of the agency’s celebration of six years of success, CHI is awarding services and gifts to businesses that participate in its “CHI Challenge.”
An online presence is of critical importance in today’s marketplace. Driving traffic to your website with SEO, blogging, backlinks and social media is extremely effective, but these are not the only paths to take when increasing your website traffic.
There’s no such thing as a boring business. Even if your product line boasts industrial materials, you sell insurance or you manufacture 3,000 different types of adhesives, there is an audience for your content, and there’s a way to make your content interesting. It’s all about how you market yourself.
Even if you have a solid website and do an excellent job of marketing it, common mistakes can trip you up and impede your ultimate success. Avoid the following mistakes to ensure your website has the legs it needs to run past your competitors in the online marketplace:
Cooper Hong Inc., a full-service integrated marketing communications and public relations firm headquartered in St. Charles, Ill., has earned four 2012 Bronze Quill awards presented by the International Association of Business Communicators/Chicago.
Before the advent of digital marketing, many companies made a big investment of time and resources to produce their capabilities brochure, the formerly signature piece of a marketing collateral program. Now that websites perform so many functions originally owned by the capabilities brochure, some firms forgo the effort to create a capabilities masterpiece.
When your company’s website just sits, as it has for months or even years, you may be losing credibility with your customers - without even knowing you are. It’s as if your website has bad breath or stained teeth. It’s just a turnoff. Perhaps it’s time to put a healthy SEO smile on the face of your website.