An online presence is of critical importance in today’s marketplace. Driving traffic to your website with SEO, blogging, backlinks and social media is extremely effective, but these are not the only paths to take when increasing your website traffic.
LinkedIn is not the strongest of all social media marketing endeavors, but it is a valuable tool for your business, especially in terms of networking in the industry, recruitment and hiring, with peers and potential clients. Also, your LinkedIn account is a great way to promote your Facebook, Twitter, Google+ and YouTube accounts, as well as communication company news and updates quickly.
Who thought a little blue bird application would spread its wings and spit 140-word updates out of its beak faster than ever seen before? Well, that’s exactly what Twitter did, and it’s revolutionized the world, including how you market your business.
Online video content is a force to be reckoned with; YouTube gets more than 2 billion video views a day. People are now even made famous overnight with one successful video post that garners enough attention. Anyone ever heard of Antoine Dodson or Rebecca Black? Has anyone seen the twin babies communicating in their own language, or admired the double rainbow (whoa)?
One in every 13 people is on Facebook, and it’s time for your business to get on-board with the trend. You know how important it was to have friends in high school, so take that level of importance at that time in your life and multiply in by 500 million – or the amount of users already on Facebook.