Brand Identity

What do People Think About Your Company? Do They?

What’s in a name? Everyone has one, including your company. But brand identity is about more than monikers. What matters is what people think when they hear or see your company’s name.

Let’s start with some self-awareness. What is the first thing that comes to mind when you think of your brand? If nothing comes instantly to mind, there may be a problem. But, if you know your product well and still struggle to get customers to come to mama or papa, then your brand might need a little name enhancement, among other things. This is where CHI steps in, helping you hone your brand and create an undeniable and effective identity.

How Brand Identity Makes a Difference.

Inciting people to think about your brand takes more than a few email blasts or sending them a pretty brochure. You need a brand strategy. You also need to build brand awareness to communicate your brand identity.

Brand strategy uses key questions to discover the right direction for your brand:

  • What is the value proposition?
  • Who are your potential best customers?
  • What reputation does your brand have with these target audiences?
  • How was your brand developed, and where is it going?

All these factors feed into your brand identity. Then it’s time to engage in brand building. Remember, patience is a virtue – first, you must have a firm grasp on brand identity.

CHI can help you develop your brand identity and build your brand awareness. Bottom line, we will help you build your brand. With CHI, we realize it is not a one-shot endeavor. Having a clear and vibrant brand identity is a process, not a destination.

It is having industry expertise and knowledge on how to manage that process that makes all the difference.

Brand Identity

Case Studies


Lazarus House 2014 Calendar
Lazarus House 2014 Calendar

St. Charles, Ill.-based Lazarus House, a not-for-profit shelter and transitional housing program serving men, women and children in the…

Elgin Sweeper Crosswind Truck Wrap
Elgin Sweeper Crosswind Truck Wrap

As the leading manufacturer of street sweepers, Elgin Sweeper is committed to the development and deployment of environmentally sustainable…

Bison Ad Design
Bison Ad Design

St. Charles, Ill.-based Bison Gear and Engineering, a global supplier of electric motors and gearmotors used in a…

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