Branding

The Foundation of Marketing

At CHI, we help clients understand what their brands can and should mean to their customers, and we create and execute branding strategies and tactics to position clients’ brands in ways that are memorable, defendable, credible, unique, differentiating and consistent. We also focus the delivery of your branding messages to the right audiences, helping you build and maintain customer loyalty.

Your brand is more than a name, term, sign, symbol or design that identifies your product or service. It’s the accumulated impact of all interactions between your customer and your product – good, bad or indifferent. In essence, your brand is shorthand for the value (or lack of value) your customer attributes to your product.

We believe the success of your marketing efforts depends to a large extent on a successfully defining and portraying your brand values.

Branding Consistency

Consistency in branding is essential to product success. Consistency in branding also applies to the types of visual media being used; this includes print or digital materials, design and quality.

Brand consistency helps build product recognition and familiarity. Customers with regular exposure to a brand develop a familiarity and emotional connection, which build their confidence and trust in a product.

Winning Hearts and Minds through Branding

Brands live in the hearts and minds of customers, representing the sum total of their experiences with and perceptions of the product. Broadcast your brand with CHI’s brand marketing expertise.

 

Branding

Case Studies


Jetstream World of Concrete 2014 direct mail
Jetstream World of Concrete 2014 direct mail

Jetstream, a leading manufacturer of waterblasting equipment, wanted to promote awareness of its new alliances with two manufacturers of…

Jetstream World of Concrete 2013 Direct Mail
Jetstream World of Concrete 2013 Direct Mail

Jetstream, a leading manufacturer of waterblasting equipment, wanted to generate visits and leads beyond those that might simply walk…

ConExpo-Con/Agg direct mail
ConExpo-Con/Agg direct mail

Once every three years, the huge ConExpo-Con/Agg tradeshow takes over Las Vegas as more than 120,000 attendees from the…

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