Channel Marketing

Channel Your Competitive Edge

Your channel marketing strategy should anticipate opportunities while presenting your full brand strength and value proposition, thus gaining the edge over your competitors.

If your company relies on channel marketing to sell and distribute its product or services, you don’t want to take partners for granted or ignore opportunities for new business.

CHI helps you create a positive channel marketing environment by building proactive brand awareness, marketing and public relations exposure to generate leads and help your business grow.

At every point of engagement, your channel marketing connections should know what you represent, how they can reach you and why your company is their best solution to their needs.

Cross Channel Marketing - What’s your Connection?

Channel marketing is all about making and keeping connections alive. So whether you need to reach people in your supply chain or promote your company to its distributors, dealers and customers, your messaging needs to be targeted with the right voice to reach each of these audiences.

As an agency devoted to B2B marketing, CHI understands how to make these vital channel marketing connections. Spot-on messaging rings true with your channel marketing partners and customers. The goal is then reaching these channel marketing partners, motivating them to respond.

Your Channels are Calling. Are You Listening?

One of the little known facts of channel marketing is that your partners and customers appreciate and even expect the support you’re able to provide to them in doing their job. After all, they have customers too, and helping your partners communicate and sell the products you have to offer can contribute big time to their success. 

Having a successful channel marketing strategy is one of the best ways to gain and secure future business. CHI can help you find the pulse of these channel marketing resources. Sometimes an objective ear can be your best friend when partners and customers are calling you to action. We help you hear those voices, and respond.  That means underperforming accounts can grow. Existing accounts become more responsive.  And new business becomes a very real possibility.

Channel Marketing

Case Studies


Jetstream World of Concrete 2014 direct mail
Jetstream World of Concrete 2014 direct mail

Jetstream, a leading manufacturer of waterblasting equipment, wanted to promote awareness of its new alliances with two manufacturers of…

Jetstream World of Concrete 2013 Direct Mail
Jetstream World of Concrete 2013 Direct Mail

Jetstream, a leading manufacturer of waterblasting equipment, wanted to generate visits and leads beyond those that might simply walk…

ConExpo-Con/Agg direct mail
ConExpo-Con/Agg direct mail

Once every three years, the huge ConExpo-Con/Agg tradeshow takes over Las Vegas as more than 120,000 attendees from the…

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