Corporate Communications

Where Successful Campaigns Get Started

The greatest marketing communications campaigns start with great corporate communications campaigns. Whether your company has 50 employees or 50,000, each and every one, from the lunchroom to the boardroom, should understand what makes the company and its brands tick. They should know the mission and how their job fits into that mission. More than that, they should be exposed to key advertising and public relations messages prior to those messages going public so their own questions can be addressed up front.

Corporate Communications: Building Brand Ambassadors

That’s where thoughtful, strategic corporate communications comes in. Strong, effective corporate communications fosters employee buy-in, and employee buy-in means that, instead of just having a workforce, you have brand ambassadors—people who genuinely care.

CHI encourages its clients to communicate to employees first, to internal and external sales teams, dealers and distributors and other stakeholders, and then to customers and prospects. Our corporate communications services include development of:

• Executive speeches
• Employee intranet and bulletin board messaging
• Print and e-newsletter content
• Employee events
• HR and benefits communication
• Risk management communication
• Issues management and crisis communication
• Annual reports
• Websites and microsites
• Content for social network sites and internal and external content-sharing sites

Corporate Communications

Case Studies


Jetstream World of Concrete 2014 direct mail
Jetstream World of Concrete 2014 direct mail

Jetstream, a leading manufacturer of waterblasting equipment, wanted to promote awareness of its new alliances with two manufacturers of…

Jetstream World of Concrete 2013 Direct Mail
Jetstream World of Concrete 2013 Direct Mail

Jetstream, a leading manufacturer of waterblasting equipment, wanted to generate visits and leads beyond those that might simply walk…

ConExpo-Con/Agg direct mail
ConExpo-Con/Agg direct mail

Once every three years, the huge ConExpo-Con/Agg tradeshow takes over Las Vegas as more than 120,000 attendees from the…

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