Direct Marketing Services

Deliver on Promise

Direct marketing services drive measurable customer response. Put CHI behind the wheel to steer your direct marketing in the right direction.

Direct marketing is one of the foundational methods for conducting brand communication and lead generation, and the direct marketing services offered by CHI deliver on the promise to reach customers, drive traffic to websites and trade shows and build product or company awareness in your target markets.

Backed by good list development, use of our direct marketing services is one of the most effective ways to target customers and prospects and stay top of mind. Direct marketing isn’t just about getting a response or making a sale; it’s about building leads and converting customers. With the right strategy, direct marketing can be a fast, efficient and reliable way to separate suspects from prospects, move prospects to trial, convert one-time buyers to multiple-time buyers and get multi-buyers to become advocates.

CHI’s direct marketing services can accomplish:

  • Campaign concept development
  • Creative design for print or electronic applications
  • Writing that helps yield measurable responses
  • E-mail and/or postal list sourcing and editing
  • Coordinating the assembly and shipping of direct mail pieces, from sourcing of gift items for the mailers to purchasing and testing of packaging
  • Print production and mail-house coordination

Making the most of CHI’s direct marketing services

Our direct marketing services take your project or campaign from start to finish.  We collaborate with our clients on concept development, copywriting and design, ushering each piece through the strategy and approval process to gain buy-in from internal audiences such as sales teams, C-suite executives and/or project committees. Then we can help you guide the finished project through the list-preparation phase to lettershop and distribution.

CHI provides timely, expert advice and execution to deliver your message to its intended audience on message and on time. We create valuable brand mindshare, keep your costs reasonable and take your direct mail campaigns to the next level by developing a consistent look and feel so the recipients experience “deja vu” whenever they see your material. We can help you develop clean data, a compelling message, and enough punch to win over your audience.

That’s how CHI delivers on our promise of effective direct marketing services.

Direct Marketing Services

Case Studies

Jetstream World of Concrete 2014 direct mail
Jetstream World of Concrete 2014 direct mail

Jetstream, a leading manufacturer of waterblasting equipment, wanted to promote awareness of its new alliances with two manufacturers of…

Jetstream World of Concrete 2013 Direct Mail
Jetstream World of Concrete 2013 Direct Mail

Jetstream, a leading manufacturer of waterblasting equipment, wanted to generate visits and leads beyond those that might simply walk…

ConExpo-Con/Agg direct mail
ConExpo-Con/Agg direct mail

Once every three years, the huge ConExpo-Con/Agg tradeshow takes over Las Vegas as more than 120,000 attendees from the…

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