International Communications

Crafting Messages that Withstand Translation—and Cultural Differences

It’s common to confuse international communications with translation services. CHI helps clients locate translators with specialized experience. However, our real expertise lies in preparing messages and artwork that can withstand the challenges of translation and cross-cultural differences. We are alert to idioms and figures of speech that can be difficult to accurately represent in other languages, not only because the literal words don’t translate effectively, but also because certain types of humor and figures of speech simply don’t travel well from one culture to the next. We are alert to other nuances—colors, gestures and body language—that vary from culture to culture.

International Communications – Developing Messages for Local Cultures

More than that, we recognize that sometimes the most effective international communication requires using in-country, local resources. This is why we have partnered on behalf of our clients with agencies in other countries in Asia, Europe and Latin America to develop messaging and graphics that resonate with local cultures.

When you need to integrate your message across multiple media channels—and across cultural and language barriers—CHI can help.

International Communications

Case Studies


Jetstream World of Concrete 2014 direct mail
Jetstream World of Concrete 2014 direct mail

Jetstream, a leading manufacturer of waterblasting equipment, wanted to promote awareness of its new alliances with two manufacturers of…

Jetstream World of Concrete 2013 Direct Mail
Jetstream World of Concrete 2013 Direct Mail

Jetstream, a leading manufacturer of waterblasting equipment, wanted to generate visits and leads beyond those that might simply walk…

ConExpo-Con/Agg direct mail
ConExpo-Con/Agg direct mail

Once every three years, the huge ConExpo-Con/Agg tradeshow takes over Las Vegas as more than 120,000 attendees from the…

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