Reporting What Hits. Tracking What Works.
As in all aspects of business, the first priority should be getting the most value for your budget, and that is why media measurement plays an important role in your advertising and public relations campaign.
When customers do come calling, it is important to track your results so you can establish what works, then report on it to replicate or build upon that strategy for future results.
Ad Measurement: Finding that new and old fashioned balance
CHI conducts media measurement in both traditional and cutting-edge ways. We use digital and traditional tools to keep tabs on every medium related to your industry. Within today's media landscape, your story or ad can turn up anywhere, anytime, because the digital world makes it effortless to pass along information people deem important.
So whether you want to summarize the value of your PR campaign or provide reports on frequency and response in advertising, CHI drives the process with accurate media measurement.
- Bison Ad Design
St. Charles, Ill.-based Bison Gear and Engineering, a global supplier of electric motors and gearmotors used in a…
- Elgin “Fact/Fiction” Ads
As a result of misleading promotional materials being circulated in the street sweeper industry that implied that only one…
- Case Military Ads
The Case Defense Products Group wanted to communicate to U.S. Army engineer commanders, directors and managers (primary audience) and…