Media Relations

We’ve got Connections

CHI connects the right message with the right people at the right time. PR and media relations are core competencies at CHI. Whether you’re launching a product or service, enhancing your company’s visibility, strengthening your leadership position in the marketplace or trying to reach a new audience, our skilled public relations and media relations experts work diligently. We establish and maintain solid relationships with bloggers, columnists, editors, journalists, producers and reporters on the traditional and digital sides of the media spectrum. We get to know their beats and areas of interests. We find out what makes them tick. As a result, our clients consistently receive more than their fair share of local, regional and national media attention.

Media Relations and Integration

As a full-service marketing communications agency, we also know how to integrate media relations and PR efforts into larger marketing campaigns. We develop traditional print and digital media relations strategies that generate the right kind of media exposure our clients need to achieve brand awareness and generate new business leads.

  • Desk side briefings
  • Media kit development
  • Media monitoring
  • Media tours
  • Media training
  • Message development
  • News release writing and distribution
  • Press conferences
  • Product launches
  • Product reviews
  • Strategic media counsel
Media Relations

Case Studies


New Holland Super Boom Road Show
New Holland Super Boom Road Show

To increase visibility for New Holland Construction and increase visibility, brand preference and sales for New Holland 200 Series…

ECHO/Shindaiwa Media Event
ECHO/Shindaiwa Media Event

ECHO Incorporated is known for its professional-grade, high-performance hand-held outdoor power equipment for commercial and residential use. Following a…

Case Rodeo Series / Habitat for Humanity Fundraiser
Case Rodeo Series / Habitat for Humanity Fundraiser

To increase visibility for Case Construction Equipment and increase visibility, brand preference and sales for Case loader/backhoes.

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