News Releases

The Art of the News Release

It’s not automatic, it’s art. Writing relevant, search-optimized news releases that effectively communicate your message, maximize coverage, create buzz and drive traffic to your website is an art form. Companies that consistently engage their customers, the public and the media with newsworthy announcements are viewed as trusted resources and experts in their particular industry or market.

News Release Writing Artists - CHI

When it comes to news release writing and distribution, you’ll be hard-pressed to find an agency with more experience than CHI. The media experts at CHI know what it takes to grab the attention of an editor, reporter or producer and how to differentiate your company from the competition. We craft well-written, newsworthy content, followed up by laser-focused news release distribution to the most appropriate target audiences. As a result, our clients regularly appear in trade publications, business magazines, newspapers, online publications, blogs, and on television and radio.

Whether you are a leading global corporation or a small business in a small market, there are plenty of opportunities to develop news releases around your company’s activities. Here are just a few examples:

  • New products and/or services
  • New customer or contract
  • Awards earned
  • Innovative business strategy
  • Speaking engagements for your corporate executives
  • New office location
  • Company milestones
  • New hires
  • Promotions

After we've placed your news release in all the right media outlets, we will work with you to repurpose the content to ensure your message remains consistent across all your marketing communications materials.

News Releases

Case Studies


New Holland Super Boom Road Show
New Holland Super Boom Road Show

To increase visibility for New Holland Construction and increase visibility, brand preference and sales for New Holland 200 Series…

ECHO/Shindaiwa Media Event
ECHO/Shindaiwa Media Event

ECHO Incorporated is known for its professional-grade, high-performance hand-held outdoor power equipment for commercial and residential use. Following a…

Case Rodeo Series / Habitat for Humanity Fundraiser
Case Rodeo Series / Habitat for Humanity Fundraiser

To increase visibility for Case Construction Equipment and increase visibility, brand preference and sales for Case loader/backhoes.

Read all Case Studies