Public Relations Strategy

Strategic PR for Successful Campaigns

You want potential customers, the media and your other stakeholders to know about your business, but where do you start? The first step toward a successful campaign that generates the right kind of exposure in the marketplace is developing a sound public relations strategy.

At CHI, we roll up our sleeves and dive in to conduct the necessary research on your company, industry, product or service and competitors to identify your target audiences and media venues, messages, goals and objectives. From this research, we work with you to develop a customized, high-impact plan and timeline, complete with measurable results to help track your return on investment. And as a result of our strategic public relations planning, we can create the right story angles that effectively relate to your products or services and current trends in the industry.

Strategic PR for Customized Solutions

Strategic PR planning requires an agency staffed with seasoned, detail-oriented strategic counselors who provide the right knowledge, advice and thinking to plan the work and work the plan. Given our breadth of experience, there’s a good chance we’ve developed solutions for other clients who have faced challenges similar to yours.

Let the strategic PR experts at CHI lay the groundwork and chart the course for your next campaign while you concentrate on running and growing your business.

Public Relations Strategy

Case Studies


New Holland Super Boom Road Show
New Holland Super Boom Road Show

To increase visibility for New Holland Construction and increase visibility, brand preference and sales for New Holland 200 Series…

ECHO/Shindaiwa Media Event
ECHO/Shindaiwa Media Event

ECHO Incorporated is known for its professional-grade, high-performance hand-held outdoor power equipment for commercial and residential use. Following a…

Case Rodeo Series / Habitat for Humanity Fundraiser
Case Rodeo Series / Habitat for Humanity Fundraiser

To increase visibility for Case Construction Equipment and increase visibility, brand preference and sales for Case loader/backhoes.

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