Bison Ad Design

Bison Gear and Engineering Corp.

Categories: Advertising, Graphic Design

Challenge

St. Charles, Ill.-based Bison Gear and Engineering, a global supplier of electric motors and gearmotors used in a wide variety of commercial equipment, commissioned advertising agency Cooper Hong Inc. to develop a product-focused print advertising design template to serve as a departure from the company’s previous current brand-centric ads.

Solution

Based on research and brainstorming with the client, CHI’s creative development and advertising services team collaborated to develop a contemporary, visually captivating print advertising design template—complete with engaging copy that promoted key features and benefits of select Bison products—while maintaining the company’s unique brand identity. From this design template, CHI worked with the client to develop individual print ads for placement in a number of industry trade magazines targeting OEM engineers, plant and maintenance engineers, system integrators and high-tech distributors.

Results

The client attributes a 15-percent increase in web sales to the new ad campaign, surpassing total web sales from the previous year. Additionally, the client has noted an increase in CAD downloads for the Bison SANIMotor and PowerSTAR products featured in the new print ads. CHI also received a 2012 MarCom Gold Award for the PowerStar product ad.

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