Cooper Hong Inc. Marketing Cards

Cooper Hong Inc.

Category: Marketing Communications

Challenge

Create agency marketing materials to communicate the capabilities of Cooper Hong Inc. while appealing to a diverse range of industries. The mutual challenge was to create a client-focused message while relating CHI’s demonstrated ability to learn and use industry knowledge on behalf of our clients.

Solution

CHI assessed four of the main challenges faced by prospective clients seeking to grow business and gain new customers. These include promoting their brand, communicating industry knowledge, generating sales and competing for market share.

Each of these categories provided the conceptual foundation for a self-mailing postcard featuring CHI branding. The card concepts were designed to integrate in both size and appearance with a CHI capabilities brochure in development. This suite of marketing collateral can therefore function as separate pieces or together as a package.

The reverse side of the marketing cards features a gloss finish over copy, as well as a headline and an arc of matte finish in the mailing portion of the card to allow sales to address the pieces without ink smears or label slippage.

Results

The CHI marketing cards have generated new business meetings and resulted in a new client within the first few months of use. CHI also received a 2011 MarCom Platinum Award for the marketing cards.

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