Elgin Sweeper Crosswind Truck Wrap
Category: Graphic Design
As the leading manufacturer of street sweepers, Elgin Sweeper is committed to the development and deployment of environmentally sustainable products that have the potential to increase energy efficiency and enhance air and water quality in communities around the world. The company recently announced its EcoInfused™ Technology initiative to develop green, energy-efficient and low-emissions technology solutions for its line of street sweepers. As part of this new initiative, Elgin Sweeper wanted to promote the environmentally efficient aspects of its Crosswind regenerative air sweeper featuring the Shared Power configuration. The client commissioned CHI to conceptualize and design a custom wrap for the sweeper to be displayed at the APWA International Public Works Congress & Exposition, a tradeshow attended by thousands of public works professionals from around the world.
Turning a high-performance street sweeper into a high-impact, mobile billboard requires a fine balance of art and precision. As part of the creative development for this project, CHI’s graphic design services team carefully reviewed several photographic images of the Crosswind sweeper from a variety of angles and worked with the client to confirm the machine’s front, side and rear dimensions. The agency’s content development team crafted the promotional copy and worked with the design team to ensure that the text was incorporated into the design without interfering with the curves, molding, seams and windows of the sweeper.
Once the client selected the design concept, CHI’s graphic designers double-checked the layout of the final wrap design against the sweeper’s contours, lines and recesses, taking into account such obstacles as door handles, wheel wells, mirrors, headlights and tail lights. Minor adjustments were made before the final artwork was submitted to a local vendor hired by the client to print and install the design wrap on the sweeper.
By all accounts, the custom-wrapped Crosswind sweeper turned a lot of heads at the tradeshow and generated significant traffic – and buzz – at Elgin Sweeper’s booth.