Jetstream Easy Micro Site

Jetstream of Houston

Category: Website Development

Challenge

Jetstream wanted to increase its inquiries, requests for demos and sales before the end of the year. With its current customers, Jetstream wanted to reinforce the traits that first appealed to them about Jetstream–the fact that the equipment is easy to operate and easy to maintain and the people are easy to work with. Jetstream also wanted to share that message with a new group of prospective customers in the gas and oil pipeline industry.

Solution

CHI developed advertising and direct mail targeting the current customer base and a two-part direct mail campaign targeting the prospective customer base. Both campaigns drove customers to a micro Web site, tailored based on their log-in. The Jetstream “Easy” micro site featured graphics that reinforced the direct mail and advertising.

The log-in rate exceeded 2 percent of the recipient audience for direct mail, which is a tremendous return. Nearly 1 percent requested Jetstream-branded gloves. Of those, one in five requested a half-day training program, and nearly 5 percent asked for a demo.

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