Literacy BEE, Mascot

Literacy Volunteers Fox Valley

Category: Graphic Design

Challenge

The Literacy Volunteers Fox Valley wanted a way to put a friendly face on the annual literacy bee event.

Solution

To provide greater flexibility, color and a fresh look to the materials, one of CHI’s graphic designer created a cartoon character of the literacy bee that respected the past bee used by LVFV. The new bees were given accesories to complete the event’s themes.

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