Room, With a View Ad

Elgin Sweeper

Category: Advertising

Challenge

To let prospective street sweeper buyers know about the redesigned Elgin Sweeper Pelican. Specifically, Elgin Sweeper wanted customers to understand that they would still get the exceptional sweeping performance they expect from a Pelican but with a spacious, comfortable operator’s environment and a substantially improved view.

Solution

CHI created an ad that uses the headline and photo to highlight the spaciousness, comfort and visibility from the cab, while reinforcing through text the continuing performance features. CHI also created literature for the new Pelican and provided PR support for the launch.

Results

The Elgin Room with a View advertisement won Second Place in the PICA awards in 2009.

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