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Association of Equipment Manufacturers

Categories: Marketing Communications, Graphic Design

Challenge

AEM needed to pack every detail associated with the CONEXPO Asia show into a booklet that could be mailed to tens of thousands of people worldwide for a reasonable cost. The brochure also needed to intrigue both prospective foreign visitors and guests from within China.

Solution

CHI designed a brochure that featured visual elements from the overall CONEXPO Asia campaign, while adding a mix of business, equipment and cultural images that would appeal to prospective guests both from the region and abroad. The brochure included a detailed show map, seminar information, tourist and travel details and more, all laid out for readability and clarity.

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